Marcus Edvalson

Wabi Cycles is a small boutique bicycle manufacturer based in Downtown Los Angeles. They specialize in simple, steel fixed gear bicycles. I was a long-admirer of this company, so I approached them about designing a complete visual identity system. To give them a sense of what I was hoping to do, I showed them a deck of sample branding, which included what you see here. Ultimately Wabi Cycles was not ready to rebrand, but this work represents the mutual respect won during that process.