Marcus Edvalson
I am a well-seasoned UX Product Designer, creating delightful user experiences.
AGENCY: FANTASY INTERACTIVE
Fantasy Lead with AI
ABOUT
At Fantasy, we had a number of clients wondering what the practical uses of AI were for their industry. Knowing there were many industries asking these question, we set out to answer them by creating a series of vignettes to give various industries immediate strategies they could use to employ AI. We started with the Travel industry, with more to follow.
MY ROLE
I was the Experience Director and was directly responsible for the final output of this entire initiative. I worked closely with our Chief Experience Officer to craft a comprehensive strategy for presenting our AI thinking to the world. I also worked closely in a directorial role with our design team to create what you see below. Note, this was the final output of the entire team.
ACTIVITIES
Strategic Leadership, IndustryResearch, UX Direction, UX Design, Design Direction, Motion Direction, Copywriting, Music and Voice Over Direction.
AGENCY: FANTASY INTERACTIVE
Amazon Sports
ABOUT
After acquiring rights to NFL Thursday Night Football, Amazon hired us to imagine what the future of Amazon Sports could be. The work you see below is the final output of the team as a whole; not just me.
MY ROLE
I was the Experience Director and led 3 teams of designers, strategists, and researchers over the course of 4 months to deliver a fully fledged vision for the future of Amazon Sports.
ACTIVITIES
Strategic Leadership, Client Engagement, Stakeholder Interviews, Research Planning, Resource Planning, UX Direction, UX Design, Prototype Creation, User Interviews, Executive Presentation
AGENCY: FANTASY INTERACTIVE
Salesforce
ABOUT
We relaunched the Salesforce.com digital ecosystem, including a fully functioning design system, and a custom CMS powered by Wordpress.
MY ROLE
As an Experience Director, I led a team of 4 that was tasked with researching, collecting requirements, and designing a Wordpress based custom headless CMS. I also led a separate team that was responsible for creating a strategy and designing “Content Hubs” within the Salesforce ecosystem.
ACTIVITIES
Strategic Leadership, Client Engagement, Stakeholder Interviews, Research Planning, Resource Planning, UX Direction, UX Design, Prototype Creation, User Interviews, Executive Presentation
AGENCY: FANTASY INTERACTIVE
Resume.com
ABOUT
Indeed had a well-performing property named Resume.com that needed a serious facelift. We redesigned the entire experience from the ground up. New visual identity, as well as a complete rework of the creation flow and final resume output.
MY ROLE
I was a product designer for this project. I was responsible for extensive work to create flows, and interaction models for the resume creation experience. I iterated through countless versions to arrive at what is shown below.
ACTIVITIES
UX design, Customer Interviews, Strategic Direction, Copywriting, Visual Design.
